From today, the UK digital television space is set to get even more interesting after popular channel, Colors turned free-to-air on the Sky Digital platform.
Colors, which has thusfar been a subscription channel, a part of Sony Entertainment Television Asia’s premium bundle, VIEWASIA, has today gone free for all Sky Digital customers.
Colors, will join IndiaCast sister channels Rishtey and News18 India by offering premium content free to UK viewers. Colors’ programming line-up consists of popular soaps like ‘Balika Vadhu’ and ‘Madhubala’, to reality programming and international formats such as ‘Jhalak DikhHla Ja’ and ‘Bigg Boss’, and the latest Bollywood blockbusters keeping the entire family entertained.
An elated Raj Nayak CEO, Colors stated, “UK has a captive fan base for Hindi General Entertainment, and we are elated to offer two of our leading brands, Colors & Rishtey, to our viewers here. With this move, we will be reaching out to a much wider audience base giving them an enriching viewing experience of our top class fiction and non-fiction programming”.
Said Govind Shahi, Business Head, IndiaCast UK, “As a growing network, we are thrilled to independently deliver a broader spectrum of high quality entertainment to the consumer – with path breaking dramas, round-the-clock news, movie premieres and all-time favourite international formats like Bigg Boss, India’s Got Talent and Jhalak Dikhhla Jaa. Now with our channels reaching DTH homes in the UK, we are going to be the most potent and effective platform for the advertisers targeting South Asian homes.”
Colors is available free-to-air on Sky Digital channel 829.