BSkyB has beaten ITV to broadcast the upcoming Indian Premier League this year.
TV Sports Markets reports that Sky Sports will be the exclusive broadcaster of the lucrative cricket tournament. ITV4 in the UK had been the sole broadcaster of IPL for the past four seasons. This will be the first time IPL will be shown on a subscription channel. Sky Sports outbid rivals ITV and BT Sports for the rights.
As the competition between Sky Sports and BT Sports intensifies, BSkyB was quick to put in a record price for the rights. Sky Sports has also renewed its deal for the rights of Sri Lankan cricket in a multi-year deal.
This year’s IPL kicks off in the second week of April 2014.