Star Life Ok is replacing ‘2613’ with new romantic drama ‘Do Dil Ek Jaan’ written by Saurabh Tiwari and produced by Nautanki Films, starting in June.
It stars Ayaaz Ahmed (former MTV Roadies 5 contestant) and Nikita Sharma (Miss Supranational – India 2012 beauty pageant) as leads. The story revolves around a Kashmiri girl Adaa (Nikita) whose father is a doctor. When her father dies, the entire family re-locates to Mumbai where she meets Raghu (Ayaaz) and eventually falls in love with him.
Life OK marketing head Pratik Seal says the team is pressing on the accelerator to make sure enough buzz and awareness about the show is created. Says he: “There will be a 360 degree marketing and promotional campaign and we will be looking at all mediums like TV, print, digital, outdoors, cinema and cable TV. The promos are already on air on television and YouTube. We are doing our promotional activities by organising contests in the states of UP, Gujarat, Punjab, Haryana, Chandigarh, and Himachal Pradesh respectively. There is a question and answer round and whoever wins gets prizes. We are also doing content sampling and content engagement as a part of the promotional activity.”
Nautanki Films producer Abhinav Shukla states, “I and Saurabh are the first TV producers to take the initiative and shoot in Kashmir. We have been working very hard right from researching, concept, and casting. We have a lot of expectations from the show due to its exclusive storyline.”
‘2613’ has not worked so well for the channel and hence will be replaced with the new show on Monday 3rd June at 21:00.