The BBC's interactive service will undergo a new look when it re-launches in a few weeks.

Gone is the chunky white 'i' block of the original logo and in comes a little red 'i' dot, representative of the red button that digital viewers are encouraged to press in order to 'go interactive'.

The entire BBCi service has been fully redesigned in the same black, white and red colours of the logo, offering a consistent look and feel no matter which channel viewers are on.

Rahul Chakkara, Controller of BBCi, says: "The new look and feel for BBCi is the second stage of our continuing journey to make the interactive experience easier for BBC viewers, following the introduction of page numbers last year.

"We also wanted to create a visual identity for our interactive TV services that would help raise awareness amongst those people who have not yet pressed red."

It will roll out across digital satellite in a few weeks. Telewest was the first platform to see the new BBCi look this week.

A marketing campaign showcasing the new interactive TV look will appear on air in May.