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Jazz FM to be rebranded in June

Officials at GMG Radio have confirmed to Sky Digi Online that Jazz FM, on EPG 917, will be rebranded to London's Smooth FM on 7th June 2005.

GMG Radio have stated that the rebranding excercise is to target a wider audience. The decision to finally say goodbye to Jazz FM was taken after considerable efforts to communicate the station’s programme schedule whilst retaining the name Jazz FM failed to significantly increase audience and revenue.

Jazz FM in the North West was renamed Smooth FM in March 2004 and launched on Sky Digital in February on EPG 878.

Also read
Jazz FM to be replaced by Smooth FM

Editor: Lakhvinder Baddhan Source: GMG Radio
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